About UMass Amherst
UMass Amherst, the Commonwealth's flagship campus, is a nationally ranked public research university offering a full range of undergraduate, graduate and professional degrees. The University sits on nearly 1,450-acres in the scenic Pioneer Valley of Western Massachusetts and offers a rich cultural environment in a bucolic setting close to major urban centers. In addition, the University is part of the Five Colleges (including Amherst College, Hampshire College, Mount Holyoke College, and Smith College), which adds to the intellectual energy of the region.
Job Summary
The Social Media Coordinator, as part of the Isenberg Marketing and Communications (MarCom) team, manages and implements social media strategies to promote the Isenberg School of Management’s mission, programs, and events. This position collaborates closely with the Content Manager, MarCom Coordinators, Chief Marketing Officer (CMO), and the Directors of Marketing and Communications to enhance the school's online presence and engage with diverse audiences including prospective students, current students, faculty, alumni, peer institutions, and the general public.
Essential Functions
- Develops, curates, and schedules engaging content for Isenberg's social media platforms with a goal of increasing organic reach.
- Develops the college's social media stories about people and programs in accordance with strategic marketing goals.
- Upholds and increases awareness of the college's reputation as a top business school among students, faculty, alumni, peer institutions, recruiters, the consumer media, and the general public.
- Works with the Director of Marketing to support agency-led paid social media campaigns for recruitment and brand strategy.
- Leads team of student social media interns in planning, developing, and scheduling regular social media posts to promote Isenberg program initiatives, faculty accomplishments, student stories, alumni profiles, events, and general engagement.
- Monitors social media channels for engagement opportunities, responding to inquiries and comments in a timely and professional manner.
- Analyzes social media metrics to assess effectiveness of campaigns and content then provides reports and recommendations to the MarCom team.
- Ensures all social media content aligns with Isenberg's brand guidelines and marketing strategies.
- Stays updated on emerging social media trends, tools, and best practices to keep Isenberg’s social media presence current and competitive.
- Monitors and maintains awareness of Isenberg’s departmental, club, faculty, etc., social media accounts to ensure proper branding, identify content sharing opportunities, and identify conflicts.
- Collaborates with various departments within Isenberg to develop content for distribution through MarCom channels, including the Isenberg website, newsletters, and other publications, as well as through social media. Content will include articles about students, alumni, events, and school programming; content might also include videos and graphic design as needed.
- Supports the maintenance of the Isenberg website by integrating social media content and ensuring cohesive messaging across digital platforms.
- Supports all school branding and advertising efforts as needed.
Other Functions
- Performs other duties as assigned.
Minimum Qualifications (Knowledge, Skills, Abilities, Education, Experience, Certifications, Licensure)
- Bachelor’s degree.
- One (1) year managing social media accounts for an organization or business.
- Proficiency with social media platforms including Facebook, X, Instagram, LinkedIn, TikTok, and emerging platforms.
- Experience with social media management tools for example Loomly, Sprout, Hootsuite, Buffer or a comparable technology.
- Experience with tracking social media metrics and analytics.
- Strong understanding of the best ways to reach diverse audiences via digital content and communications, including adjusting messages to increase engagement with desired stakeholders, and a willingness to adjust course if an approach is not working as expected.
- Excellent writing ability.
- Familiarity with graphic design tools (e.g., Adobe Creative Suite, Canva).
Preferred Qualifications (Knowledge, Skills, Abilities, Education, Experience, Certifications, Licensure)
- Bachelor’s degree in marketing, communications, or a related field.
- Experience in higher education or a similar environment.
- Experience creating and editing video content for social media distribution and other purposes.
- Strong interpersonal and customer service skills.
- Ability to manage multiple projects simultaneously and meet deadlines.
- Creative thinking and problem-solving skills.
Physical Demands/Working Conditions
- Typical office environment.
Work Schedule
- Monday-Friday, 37.5 hours per week.
- Ability to work occasional nights and weekends as needed.
-
This position has the opportunity for a hybrid work schedule, which is defined by the University as an arrangement where an employee’s work is regularly performed at a location other than the campus workspace for a portion of the week. As this position falls within the Professional Staff Union, it is subject to the terms and conditions of the Professional Staff Union collective bargaining agreement.
Salary Information
Level 25
PSU Hiring Ranges
Special Instructions to Applicants
Along with the application, please submit a resume and cover letter. References will eb checked at the finalist stage. Please be prepared to provide contact information for three (3) professional references. Applications will be reviewed on a continuous basis until the position is filled. Early submissions are encouraged.
UMass Amherst is committed to a policy of equal opportunity without regard to race, color, religion, caste, creed, sex, age, marital status, national origin, disability, political belief or affiliation, pregnancy and pregnancy-related condition(s), veteran status, sexual orientation, gender identity and expression, genetic information, natural and protective hairstyle and any other class of individuals protected from discrimination in employment, admission to and participation in academic programs, activities, and services, and the selection of vendors who provide services or products to the University. To fulfill that policy, UMass Amherst is further committed to a program of affirmative action to eliminate or mitigate artificial barriers and to increase opportunities for the recruitment and advancement of qualified minorities, women, persons with disabilities, and covered veterans. It is the policy of UMass Amherst to comply with the applicable federal and state statutes, rules, and regulations concerning equal opportunity and affirmative action.