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Social Media Specialist

Apply now Job no: 503838
Position type: Staff Part Time
Benefit Status: Non-Benefited – Non-Union
Campus: UMass Lowell
Department: CE-Credit Courses
Salary: up to $25.00/hour
Applications Open:
Applications Close:

General Summary of Position:

UMass Lowell Graduate, Online and Professional Studies (GPS) is seeking qualified applicants to join our team Part-time. The Social Media Specialist creates relevant, compelling and engaging copy/content across relevant social media platforms.

Primary Duties and Responsibilities:

  • Curate and create content to post daily across social media channels – including Facebook, Twitter, LinkedIn, Instagram, and more
  • Create, and manage written content for a range of deliverables on a variety of channels including: social media, blogs, email marketing, and a variety of supporting collateral
  • Report on monthly social media activities to marketing team
  • Monitor social media channels for timely response to student feedback, important industry news
  • Participate in brainstorming sessions with Marketing team to develop innovative content strategy
  • Help build and maintain a brand voice and tone, ensuring consistency across all touch-points in the customer journey

Minimum Qualifications (Required):

  • Bachelor's Degree with a minimum of 2-3 years digital marketing and/or content generation/copywriting experience
  • Superior written and verbal communication skills are essential, as well as demonstrated experience in social media strategy, execution, and reporting
    Candidate should have experience in or knowledge of the following:
  • Content editing in CMS such as: Wordpress
  • Marketing automation platforms such as: Hubspot, Salesforce, SocialStudio
  • Content/SEO: Keyword research, content planning (calendars)

Special Instructions to Applicants:

This is a part-time, non-unit, non benefited position. 

Initial review of applicants will begin immediately and continue until position is filled. However, the position may close when an adequate number of qualified applicants are received.

Please include a resume and cover letter with your application. Names and contact information of three references will be required at the time of application. 

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UMass Lowell


The University of Massachusetts Lowell is committed to increasing diversity in its faculty, staff, and student populations, as well as curriculum and support programs, while promoting an inclusive environment. We seek candidates who can contribute to that goal and encourage you to apply and to identify your strengths in this area.

The University of Massachusetts Lowell is an Equal Opportunity/Affirmative Action, Title IX employer. All qualified applicants will receive consideration for employment without regard to race, sex, color, religion, national origin, ancestry, age over 40, protected veteran status, disability, sexual orientation, gender identity/expression, marital status, or other protected class.

Please read this "EEO is the Law" poster (pdf), which provides an overview of many relevant equal opportunity laws.