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Assistant Director of Marketing

Apply now Job no: 494531
Position type: Staff Full Time
Benefit Status: Benefited-Union
Campus: UMass Lowell
Department: University Relations
Salary: Salary commensurate with experience and grade/range
Applications Open:
Applications Close:

General Summary of Position: 

University Relations is responsible for promoting the university to the campus, prospective students and families, alumni, granting institutions, legislators and the general public. The Assistant Director of Marketing will serve as a project manager, strategist and writer for a variety of internal communications campaigns, event publicity efforts and special projects of the university and its constituent colleges.

Essential Position Duties:

Project management – Set timelines, track deliverables, confirm approval chains, create assessment plans, manage internal communication and feedback across a portfolio of projects.

Creative services – works with the marketing staff, collaborators on campus and vendors to create and refine messaging/creative output within the brand guidelines of the university. May involve extensive writing and editing.

Collaborative contact – work with collaborators across campus to assess their needs and goals and present an appropriate marketing intervention. Serve as their point of contact from initial request through final assessment.

Assist, as needed, with enrollment marketing programs at the request of the director of enrollment marketing. Duties could include writing and testing email, brochures, or supporting specific college/program marketing objectives.

Promote understanding of good marketing practice and the university’s brand guidelines with collaborators across campus. Maintain a thorough knowledge of current marketing techniques and their uses and applications.

Other Functions/Responsibilities:

Promote the University’s commitment to customer service by:
Building effective partnerships with co-workers throughout the university by freely sharing appropriate information and providing assistance when needed.
Ensuring optimum service to all internal and external partners in response to all requests for service and information.
Maintaining an environment that is welcoming to persons of all backgrounds, nationalities, and roles.

Minimum Qualifications (Required):

  • Bachelor’s degree in English, communications or related field
  • 5-7 years in marketing or corporate communications environment

Additional Considerations:

  • Proven ability working collaboratively
  • Exceptional project management skills
  • Able to work independently
  • Exceptional writing and editing skills
  • Knowledge of AP Style

Special Instructions to Applicants: 

Only Internal Professional (SEIU 888 Professional Union) Bargaining candidates will be considered during the first 10 business days of the posting. All other candidates will be considered after that period. 

Initial review of applications will begin immediately and continue until the position is filled. However, the position may close when an adequate number of qualified applications are received.  

Please include a resume, cover letter and 3 writing samples with your application. In lieu of writing samples, creative work (3) can be attached. **All three samples will need to be attached in one file to the specified link.  Names and contact information of three references will be required at the time of application.


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UMass Lowell


The University of Massachusetts Lowell is committed to increasing diversity in its faculty, staff, and student populations, as well as curriculum and support programs, while promoting an inclusive environment. We seek candidates who can contribute to that goal and encourage you to apply and to identify your strengths in this area.

The University of Massachusetts Lowell is an Equal Opportunity/Affirmative Action, Title IX employer. All qualified applicants will receive consideration for employment without regard to race, sex, color, religion, national origin, ancestry, age over 40, protected veteran status, disability, sexual orientation, gender identity/expression, marital status, or other protected class.

Please read this "EEO is the Law" poster (pdf), which provides an overview of many relevant equal opportunity laws.