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Web Content Manager - GPS

Apply now Job no: 510083
Position type: Staff Full Time
Campus: UMass Lowell
Department: Grad & Professional Studies
Salary: Salary commensurate with experience and grade/range
Applications Open:
Applications Close:

General Summary of Position:

Reporting to the Executive Director of Marketing and working collaboratively with members of the department, Division and the University, this position is responsible for managing and improving the department written content on all GPS-related web platforms (, with the goal of increasing; site visitors; time on site; form completions and submissions; SEO; content accuracy and program marketability. The position will serve as the Division's representative at academic meetings that involve new program approvals or curriculum changes, ensuring updates involving academic-related content (curriculum, policies, course format changes) are made to web pages and printed content in a timely manner.

Essential Job Duties:

  • Working in collaboration with GPS’ Manager of Web Development, evolve existing web copy to improve site traffic, visitor engagement, and lead generation. Creative thinking and persuasive writing to support the marketability of program offerings are critical for success in this position.
  • Support search engine optimization (SEO) efforts by identifying target keywords, writing and implementing optimized content, and assessing and updating current content as needed.
  • Utilize website data (Google Analytics, Salesforce dashboards and reports, available market research) to inform content strategies and improvements.
  • Interview members of the UMass Lowell community (faculty, students, alumni) as needed to support engaging web content.
  • Contribute to Division’s efforts to provide a more seamless user experience between and
  • Manage and maintain records of third-party endorsements (U.S. News, Princeton Review, Best Online Colleges, etc. for the Division and individual programs and reflect on web pages as appropriate
  • Attend academic meetings (Undergraduate Policy Committee, Graduate Policy & Affairs Committee, Faculty Senate) to identify approved program changes, new programs, and policy changes. Ensure changes are reflected on appropriate websites (including UMass Online) and inform colleagues about required changes for print and digital assets. For new program introductions, meet with faculty representatives to learn about the program, evaluate competitors and develop compelling program content for the GPS website.
  • Ensure style guide and messaging consistency and spelling and grammar accuracy by copyediting and proofreading content produced by those in and outside of the department and the Division, as well as the UML program content displayed on the UMass Online website.
  • Lead web content strategy efforts to support in-bound marketing efforts, stay abreast of the Division’s student-related activities (webinars, Open House events, orientations, drop in days) and ensure these events are properly promoted on the website, draft copy for student and faculty profiles, occasional news items, and identify and manage external resources who can develop long-form written content (blog posts, white papers, infographics, etc.)

Minimum Qualifications (Required):


  • Bachelor's Degree in Communications, Marketing, English or related field required



  • 5-8 years in a position with similar responsibilities; higher education marketing experience is desirable


  • Excellent writing and proofreading skills, ability to prioritize multiple responsibilities, knowledge of SEO best practices, strong attention to detail
  • Graphic design familiarity a plus
  • Proficiency with Microsoft Office suite (Word, Powerpoint, Excel and Outlook) required 
  • Familiarity with Adobe Acrobat, Photoshop and other graphics or layout applications is helpful

Additional Considerations: 

  • Ability to work independently, and as part of a team
  • Ability to work under tight deadlines at times
  • Ability to work collegially with others who have differing or diverse perspectives regarding web content

Special Instructions to Applicants:

Only Internal Professional (SEIU 888 Professional Union) Bargaining candidates will be considered during the first 10 business days of the posting. All other candidates will be considered after that period. 

Initial review of applications will begin immediately and continue until the position is filled. However, the position may close when an adequate number of qualified applications is received. 

This is a SEIU Professional Union position, Grade P19.

Please include a resume and cover letter with your application.  Names and contact information of three references will be required at the time of application.


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The University of Massachusetts Lowell is committed to increasing diversity in its faculty, staff, and student populations, as well as curriculum and support programs, while promoting an inclusive environment. We seek candidates who can contribute to that goal and encourage you to apply and to identify your strengths in this area.

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